It started with one batch for Palestine.

I'm Amoura — Palestinian and Bosnian, based in Laguna Niguel, California. Ibeadza started small. A handful of bracelets I made to help a Palestinian fundraiser. They sold out the same day.

What followed wasn't a brand plan — it was a calling. People wanted pieces that meant something. Pieces that carried a story, a prayer, a small act of solidarity worn on the wrist. So I kept beading. One bracelet, one masbaha, one lanyard at a time.

Every piece is still made by my own hands in California. Gemstones, antique gold, watermelon-red glass, evil eyes, olive branches, tatreez-inspired charms. Each one packed into a velvet pouch and shipped — most of the time — the same day you order.

A portion of what we sell continues to support Palestinian relief. Quietly, not loudly. The pieces speak for themselves.

Yallah — wear your roots.